Embarking on a new track, I decided to periodically take a serious layman’s look into newspapers and magazines that I happen to read. Hohto’s already been tagged, albeit very very briefly.
Indeed, got my hands on Kauppalehti’s new cousin: Presso, to be published on saturdays. Looks very much like its main competitor, Taloussanomat – with articles on both personal as well as bigger issues. And a huge ad-supplement, for which there’s no equivalent.
The roster of writers sports Markus Ånäs who shot into fame as a prolific pseudo-gonzo journalist in Like Uutiset, from there to Johnny Kniga with some of the Like team, and now on to Talentum. His stories still read the same, but in a more serious environment the effect of artifically introduced jolliness is grating at times.
The lead article, an interview of the official financial scaremongers Sailas and Virtanen is well-done and long enough at three full pages.
Most of the articles could be taken directly from Taloussanomat (or Talentum’s old Saldo), there’s very little to differentiate this newspaper from its main competitor. But it’s early in the game, this is by no means bad for a debut, and the offer for two month’s issues for 5 euros sounds like a decent deal.
EDIT 6.8.2008: Presso is gone, and so is the link.