Absolut Sequel
One of my favorite coffeetable books ever has been the Absolut Book. It’s a story of the concepting of the advertisements on the most popular liquid swedish export.
And considering how well the ads (all centring on the same simple concept - embedding the well-known absolut bottle shape into an image, more or less seamlessly) have been put together, the book’s an absolute (pun accidental) delight to read. However, the campaign hardly stopped around the fifteen year mark, when the book was published. Nope, the TBWA continued creating imaginative ads (one of which even featured Helsinki, in a lengthy line of city-based images). And a collection of them has been published by a second book on Absolut advertising, appropriately called Absolut Sequel. Heavily recommended for all who appreciate quality graphic design.
The brand’s own site is an über-flashed navigation disaster, but decent sites about the images abound. absolutcollectors seems to be the highest profile of the bunch - they haven’t got the Helsinki ad, but Potemkin (my other big favorite) is present all right.
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