Guerrilla marketing at its worst
It’s not often when a company utterly muffs an advertising campaign.
Hartwall miscalculated the amount of money people would have to spend to get a laptop or another technocratically appropriate prize. After all, for a thousand bottles of Pepsi MAX you get a decent computer. And 400 gallons of soda. For which every penny you receive as payment is pure gain.
Turns out that they’ve opened the book of dirty tricks to spoil the game for late arrivals. Absurd timeouts have been inserted to the code-entry system and originally unnecessary receipts for purchases and actual bottle labels are now needed.
Not like this, dudes. This is going to soil the good name of pepsi for a long long while.
Me? Never been one to buy pop in industrial quantities, and am reasonably happy with max as is, and with the cappuccino variant especially. Though I’m sure its good taste is some infernal plot to finally get me to drink coffee more often than once a year.
EDIT 26.8.2008: The original story is gone.
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